Good MSPs take their time to do a good job. But they might not be very good at talking about their work. That’s okay, because your customers know you’re good at your job. They’re not just going to pick the first MSP they find in the phonebook.
That’s why it’s important to have a good marketing plan so people can learn more about you and your work.
Here are five tips for marketing your MSP business to a wider audience.
Create a business plan
You need to have a business plan if you want your marketing efforts to be successful. This includes information on what services you offer, how much it will cost to run your business, what your goals are, and how you plan to set yourself apart from the competition. It will be difficult to stay focused on your long-term strategy without this information.
Get Your Name Out
When you have a general idea of what MSP marketing strategy you want to use, start thinking about the details and your budget.
Advertising for MSPs is different than advertising for other businesses because your work can be done remotely but your clients might still want to be close enough to where your headquarter is located. However, word-of-mouth is a very strong tool since people like to talk about home improvements. Keep all of this in mind as you choose which MSP marketing ideas are best for your business.
Use Tried & True Methods
There are many ways to market your business. One way is through personal networking. Make sure you have business cards that look professional. Carry them with you all the time so you can give people your information easily. You can also get involved in your community by joining local business groups or volunteer projects.
You may also want to consider advertising your MSP business through paid channels. This can be done through local newspapers or by local sporting events. Advertising through these methods can help get your name out to a specific audience that is interested in hiring for your services.
If you are good with technology, social media can be a great way to get work. Many people use Facebook and LinkedIn to find managed service providers.
To get more jobs, you should have a profile that includes photos, your contact information, and examples of your work. This will help people trust you and see what you can do. You can do this by having a website or a Facebook page.
There are apps like Hootsuite and Facebook Pages Manager that can help you stay on top of your social media game. But if you want to advertise your business, you can use Facebook or Google Ads. These ads can be targeted specifically to local customers.
Be a Business People Love
Many of the tips above are ways to get people to talk about your business. But you have to make sure that your business is one that people want to talk about. That means you have to provide great service and be professional, efficient, and honest.
Make sure you have all the legal paperwork in order, including business license, prepared contracts for your clients to sign, and insurance.
Make it easy for customers to do business with you by automating things like price quotes, scheduling, and billing. There is a wide range of software and apps that can help you with these tasks, as well as with planning, design, and financial management.
With a good plan, good MSP marketing ideas, and a good service, marketing your business can be more like changing a lightbulb than rewiring a building.