Having a digital presence is fundamental for marketing, and the overall growth of any business. After all, regardless of your niche (spare a select few), this is your customer base’s natural habitat, the place that they spend most of their time.
How to Build a Website, You Don’t Have To Be A Tech Geek
Therefore, this is where you want to target them. Brick and mortar locations just don’t do the work they used to.
But just because you need to look at building your digital presence, it does not mean you need to throw away thousands of dollars to get a website created. There are plenty of other options, which are far more affordable, thanks to the likes of WordPress, Wix, Sqaurespace and others. But the question is what exactly would you need to do to get started?
Step One: Choosing Your Domain Name
If you are a business, you are a brand. That is why this first step is the most important for your digital future. After all, you want to convey your brand through your number one sales funnel – your website. Choosing your domain name is essentially choosing the digital address where your customers can find you. You also want that location to be reliable, so choosing from the best WordPress hosting services is important when it comes to making your website accessible by the public.
There are a number of places where you can find domain names to purchase. Luckily, they are relatively affordable, depending on which service you decide to use for this part of the process.
There are two parts to choosing your domain name.
Let’s consider the basic website URL: https://yourname.com
The first part is the “your name” section. That is where you want to have your company name. The next part is everything after the “.”. For example, you could choose “.com:”, “.co”, “.net”, and so on. Find one that you like, and that is available for you to purchase.
Step Two: Choosing The Platform That Suits Your Needs
The digital age has seen crazy revolutions, certainly more in the tech environment. Back a couple of years ago, designing a website was complicated. There was no such thing as “not needing a designer”. But this all changed with the release of WordPress, and Wix. These two platforms provide a simple solution to create an elegant website.
Of course, you need to choose which platform you prefer. Both of these platforms offer a diverse range of free themes that you can choose from, making the process all the more simple. Choose your ideal theme, and customize it to fit in with your business brand image, and vision.
Added Benefits Of Using A Drag-and-Drop Website Creator
Your website should be user-friendly, and professional regardless of the device that they are using. Your site need to be optimized for all devices, including smartphones, tablets, and laptops. But this can be tricky when building a website from scratch. Well, it used to be until WordPress came along.
Now the software automatically ensures that it is friendly for mobile users. Just another benefit of using a website creator for your website.
Step Three: Creating The Content For Your Website
Your website is going to be the sales funnel. It will be the one location that you are driving all of your social media followers, the location where potential leads transition into customers. But in order to get this right, you need to pay considerable attention to the content that you are providing to those who visit your website.
There are four crucial pages that your website should feature to ensure that customers understand straight from the jump what value you can bring them with your services. Of course, there should also be a clear indication of how potential customers can get in touch.
The four pages are your:
- Products and/or Services
- About Us
- Contact Us
You can decide to have extra pages, and often this is beneficial. These are just the basics needed to ensure that you have an elegant and clear website for your small business. After all, your primary aim should be converting leads into sales. Companies do this in different ways.
Some people build their strategy around cornerstone content pieces that will rank on search engines and provide comprehensive information, like this AP automation guide. Others offer a simple, well-thought answer to a common question, like this resource on bankruptcy. Others are more direct and target a specific audience or industry with a product or feature page. This one explaining a DRaaS software solution is a good example.
A lot of businesses underrate the importance of content and end up cutting corners where they should be investing time and energy. Don’t let this be you.
What Is Next?
Well, there you have it. You have set up your domain name, integrated a lovely theme that suits the image of your business, and developed effective landing pages for viewers of your website.
You may be wondering what is next? Well, now that your website is up and running, there is no longer any limit to how many visitors you can have. Brick and mortar stores have closing hours and geographical limitations, but websites do not. 🙂